Why Comics & Cartoons?

Let’s talk about snackable, bite-sized chunks of tasty character-based content!

A comic strip of three characters talking about marketing ideas for food. The first character suggests making people happy with content chunks, the second mentions a choking hazard, the third agrees it's solved, and the fourth character talks about veggie ranch or zesty BBQ for cookout.
A person with blue hair looking at a goldfish in a small fishbowl.

Did you know the average goldfish has a longer attention span than a human? Word of warning: We put this to the test by challenging our staff fish to a staring contest. It destroyed us.

Here's the good news: Brands have more ways to show up than ever. Channels are open. Audiences opt-in. The distance between brand and human is thinner than it’s ever been. When something feels real, it travels fast.

Here’s the bad news: Attention is fractured, feeds are crowded, and most content feels interchangeable. Volume is easy. Meaning is not. If you sound like everyone else—or worse, like a robot—people scroll past without a second thought.

Why comics & cartoons still work: They cut through the noise by doing what most content doesn’t: they feel human at a glance. Fast to consume. Hard to ignore. Easy to remember.

They help brands:

  • Grab attention instantly

  • Feel super-shareable without trying

  • Show personality, not polish

  • Create continuity in a fragmented feed

  • Spark conversation (they’re comment magnets)

  • Adapt and evolve with audience response

In a world of beige content, cartoons don’t chase attention. They trip it and take its lunch money.

Com-tent (get it?) is great for:

Turn complex ideas into instantly-gettable cartoon explainers

Bring buyer personas to life (instead of leaving them trapped in decks)

Rally teams and actually get employees to care

Make pitches, proposals, and presentations feel human—not rehearsed

Win the scroll on LinkedIn, Instagram, X, and wherever attention lives next

Add edge, flavor, and momentum to blogs that deserve better

Cartoon man with a bow tie and red sweater, with wide eyes and a speech bubble saying "STATS ARE SEXY!"

Stats:

  • Character-led brands drive up to 40% higher emotional connection and stronger profit impact than brands without them
    (System1 / Campaign)

  • People retain up to 65% more information when visuals and storytelling are used together
    (Brain Rules)

  • Visual content is processed dramatically faster than text, making cartoons ideal for complex ideas
    (3M Visual Systems Research)

  • Animated and illustrated characters increase engagement, time-on-page, and recall
    (MDPI, Administrative Sciences)